Shopify Black Friday
Cyber Monday Weekend

Last updated on
December 2, 2025 7:30 AM
EST

United States

United States

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Total Black Friday sales


BILLION USD
Up % from last year, 22% on a constant currency basis.

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Peak sales hour

12PM EST
on Black Friday, November 28

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Total BFCM weekend sales


BILLION USD
Up % (24% on a constant currency basis) from the $11.5 billion during Shopify’s Black Friday-Cyber Monday weekend in 2024.

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Growth of Consumers

growth in shoppers purchasing from Shopify merchants in the United States

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Total consumers

million+
shoppers worldwide bought from Shopify-powered brands.

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Average cart price

$134.78 USD

($ on a constant currency basis)

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Peak sales per minute in the United States

million
on Black Friday at 12:01PM EST

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Sales made via Shop Pay in the United States

% increase from last year

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Orders placed using Shop Pay in the United States

%

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First sale on Shopify in the United States

+
merchants made their first sale on Shopify this Black Friday-Cyber Monday

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Highest selling day in the United States

+
merchants had their highest ever sales day on Shopify this Black Friday-Cyber Monday

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Packages tracked on Shop App

+
MILLION packages have been tracked on Shop App during Black Friday-Cyber Monday weekend

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Top selling countries in the United States

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Top selling cities

  1. Los Angeles
  2. New York
  3. San Francisco
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Top selling product categories

  1. T-Shirts
  2. Vitamins & Supplements
  3. Skin Care
  4. Activewear Pants
  5. Makeup
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Top trending products in the United States

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% of cross-border orders

7%

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Growth in offline retail sales via Shopify POS

21%+
from last year

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EMEA sales growth in the United States

%+ (% constant currency) over Black Friday-Cyber Monday last year

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APAC sales growth in the United States

%+ (% constant currency) over Black Friday-Cyber Monday last year

Methodology

All data presented here (including worldwide sales) is approximate and is based on various assumptions. All data is unaudited and is subject to adjustment. The methodology underlying the data may vary year on year and prior year results are not directly comparable to current results. Data represents online and offline sales made by Shopify’s global merchants.