Shopify Black Friday
Cyber Monday Weekend

Last updated on
November 28, 2025 5:30 AM
AEST

Australia

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Growth of Consumers

% growth in shoppers purchasing from Shopify merchants in Australia

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Total Black Friday sales


BILLION AUD
Up % from last year

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Peak sales hour

10AM AEST
on November 28

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Total BFCM weekend sales


BILLION AUD
Up % from last year

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Total consumers

million+
shoppers worldwide bought from Shopify-powered brands.

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Sales made via Shop Pay in Australia

% increase from last year

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Orders placed using Shop Pay in Australia

%

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First sale on Shopify in Australia

+
merchants made their first sale on Shopify this Black Friday-Cyber Monday

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Highest selling day in Australia

+
merchants had their highest ever sales day on Shopify this Black Friday-Cyber Monday

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Packages tracked on Shop App

+
MILLION

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Peak sales per minute in Australia

million
on X at Xpm AEST

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Top selling countries in Australia

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Top selling cities

  1. Melbourne
  2. Sydney
  3. Brisbane
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Average cart price

$180.29 AUD

($ on a constant currency basis)

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Top selling product categories

  1. T-Shirts
  2. Skin Care
  3. Vitamins & Supplements
  4. Activewear Pants
  5. Tank Tops
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% of cross-border orders

12%

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Growth in offline retail sales via Shopify POS

51%+
from last year

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Top trending products in Australia

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EMEA sales growth in Australia

%+ (% constant currency) over Black Friday-Cyber Monday last year

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APAC sales growth in Australia

%+ (% constant currency) over Black Friday-Cyber Monday last year

Methodology

All data presented here (including worldwide sales) is approximate and is based on various assumptions. All data is unaudited and is subject to adjustment. The methodology underlying the data may vary year on year and prior year results are not directly comparable to current results. Data represents online and offline sales made by Shopify’s global merchants.