Shopify Black Friday
Cyber Monday Weekend

Last updated on
December 2, 2025 11:30 PM
AEST

Australia

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Total Black Friday sales


BILLION AUD
Up % from last year, 22% on a constant currency basis.

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Peak sales hour

10AM AEST
on Black Friday, November 28

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Total BFCM weekend sales


BILLION AUD
Up % (24% on a constant currency basis) from the $11.5 billion during Shopify’s Black Friday-Cyber Monday weekend in 2024.

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Growth of Consumers

15% growth in shoppers purchasing from Shopify merchants in Australia

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Total consumers

million+
shoppers worldwide bought from Shopify-powered brands.

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Average cart price

$180.29 AUD

($ on a constant currency basis)

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Peak sales per minute in Australia

million
on Black Friday at 12:01PM AEST

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Sales made via Shop Pay in Australia

% increase from last year

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Orders placed using Shop Pay in Australia

%

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First sale on Shopify in Australia

+
merchants made their first sale on Shopify this Black Friday-Cyber Monday

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Highest selling day in Australia

+
merchants had their highest ever sales day on Shopify this Black Friday-Cyber Monday

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Packages tracked on Shop App

+
MILLION packages have been tracked on Shop App during Black Friday-Cyber Monday weekend

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Top selling countries in Australia

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Top selling cities

  1. Melbourne
  2. Sydney
  3. Brisbane
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Top selling product categories

  1. Clothing Tops
  2. Cosmetics
  3. Dresses
  4. Activewear
  5. Fitness & Nutrition
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Top trending products in Australia

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% of cross-border orders

14%

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Growth in offline retail sales via Shopify POS

54%+
from last year

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EMEA sales growth in Australia

%+ (% constant currency) over Black Friday-Cyber Monday last year

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APAC sales growth in Australia

%+ (% constant currency) over Black Friday-Cyber Monday last year

Methodology

All data presented here (including worldwide sales) is approximate and is based on various assumptions. All data is unaudited and is subject to adjustment. The methodology underlying the data may vary year on year and prior year results are not directly comparable to current results. Data represents online and offline sales made by Shopify’s global merchants.