Shopify Black Friday
Cyber Monday Weekend

Last updated on
November 28, 2025 7:30 PM
CET

Italy

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Growth of Consumers

% growth in shoppers purchasing from Shopify merchants in Italy

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Total Black Friday sales


BILLION
Up % from last year

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Peak sales hour

11AM CET
on November 28

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Total BFCM weekend sales


BILLION
Up % from last year

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Total consumers

million+
shoppers worldwide bought from Shopify-powered brands.

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Sales made via Shop Pay in Italy

% increase from last year

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Orders placed using Shop Pay in Italy

%

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First sale on Shopify in Italy

+
merchants made their first sale on Shopify this Black Friday-Cyber Monday

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Highest selling day in Italy

+
merchants had their highest ever sales day on Shopify this Black Friday-Cyber Monday

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Packages tracked on Shop App

+
MILLION

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Peak sales per minute in Italy

million
on X at Xpm CET

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Top selling countries in Italy

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Top selling cities

  1. Milan
  2. Naples
  3. Rome
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Average cart price

€xxx.xx

($ on a constant currency basis)

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Top selling product categories

  1. Skincare
  2. Makeup
  3. Coats & Jackets
  4. Perfumes
  5. Sweaters & Colognes

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% of cross-border orders

17%

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Growth in offline retail sales via Shopify POS

73%+
from last year

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Top trending products in Italy

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EMEA sales growth in Italy

%+ (% constant currency) over Black Friday-Cyber Monday last year

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APAC sales growth in Italy

%+ (% constant currency) over Black Friday-Cyber Monday last year

Methodology

All data presented here (including worldwide sales) is approximate and is based on various assumptions. All data is unaudited and is subject to adjustment. The methodology underlying the data may vary year on year and prior year results are not directly comparable to current results. Data represents online and offline sales made by Shopify’s global merchants.