Shopify Black Friday
Cyber Monday Weekend

Last updated on
December 2, 2025 1:30 PM
CET

Italy

Italy

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Total Black Friday sales


BILLION
Up % from last year, 22% on a constant currency basis.

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Peak sales hour

9PM CET
on November 30

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Total BFCM weekend sales


BILLION
Up % (24% on a constant currency basis) from the $11.5 billion during Shopify’s Black Friday-Cyber Monday weekend in 2024.

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Growth of Consumers

28% growth in shoppers purchasing from Shopify merchants in Italy

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Total consumers

million+
shoppers worldwide bought from Shopify-powered brands.

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Average cart price

€96.16

($ on a constant currency basis)

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Peak sales per minute in Italy

million
on Black Friday at 12:01PM CET

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Sales made via Shop Pay in Italy

% increase from last year

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Orders placed using Shop Pay in Italy

%

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First sale on Shopify in Italy

+
merchants made their first sale on Shopify this Black Friday-Cyber Monday

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Highest selling day in Italy

+
merchants had their highest ever sales day on Shopify this Black Friday-Cyber Monday

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Packages tracked on Shop App

+
MILLION packages have been tracked on Shop App during Black Friday-Cyber Monday weekend

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Top selling countries in Italy

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Top selling cities

  1. Milan
  2. Naples
  3. Rome
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Top selling product categories

‍

  1. Skin Care
  2. Coats & Jackets
  3. Makeup
  4. Sweaters
  5. Perfumes & Colognes

‍

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Top trending products in Italy

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% of cross-border orders

18%

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Growth in offline retail sales via Shopify POS

65%+
from last year

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EMEA sales growth in Italy

%+ (% constant currency) over Black Friday-Cyber Monday last year

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APAC sales growth in Italy

%+ (% constant currency) over Black Friday-Cyber Monday last year

Methodology

All data presented here (including worldwide sales) is approximate and is based on various assumptions. All data is unaudited and is subject to adjustment. The methodology underlying the data may vary year on year and prior year results are not directly comparable to current results. Data represents online and offline sales made by Shopify’s global merchants.