Shopify Black Friday
Cyber Monday Weekend

Last updated on
December 2, 2025 7:30 AM
EST

Global

label icon

Total Black Friday sales


BILLION USD
Up % from last year, 22% on a constant currency basis.

peak time icon

Peak sales hour

EST
on

label icon

Total BFCM weekend sales

$14.6
BILLION USD
Up 27% (24% on a constant currency basis) from the $11.5 billion during Shopify’s Black Friday-Cyber Monday weekend in 2024.

Arrow up icon

Growth of Consumers

growth in shoppers purchasing from Shopify merchants

head icon

Total consumers

81 million+
shoppers worldwide bought from Shopify-powered brands.

cart icon

Average cart price

$114.70 USD

($112.29 on a constant currency basis)

clock icon

Peak sales per minute

$5.1 million
on Black Friday at 12:01PM EST

arrow up icon

Sales made via Shop Pay

39% increase from last year

paying with POS icon

Orders placed using Shop Pay

32%

ticket icon

First sale on Shopify

15,800+
merchants made their first sale on Shopify this Black Friday-Cyber Monday

rings icon

Highest selling day

94,900+
merchants had their highest ever sales day on Shopify this Black Friday-Cyber Monday

packages icon

Packages tracked on Shop App

136+
MILLION packages have been tracked on Shop App during Black Friday-Cyber Monday weekend

globe atlas icon

Top selling countries

  1. US
  2. UK
  3. Australia
  4. Germany
  5. Canada
map pointer icon

Top selling cities

  1. Los Angeles
  2. New York
  3. London
  4. San Francisco
  5. Miami
searching categories icon

Top selling product categories

  1. Cosmetics
  2. Clothing Tops & Pants
  3. Activewear
  4. Fitness & Nutrition
globe icon

% of cross-border orders

16%

paying on POS icon

Growth in offline retail sales via Shopify POS

%+
from last year

first ticket icon

EMEA sales growth

44%+ (34% constant currency) over Black Friday-Cyber Monday last year

growth chart icon

APAC sales growth

31%+ (31% constant currency) over Black Friday-Cyber Monday last year

Methodology

All data presented here (including worldwide sales) is approximate and is based on various assumptions. All data is unaudited and is subject to adjustment. The methodology underlying the data may vary year on year and prior year results are not directly comparable to current results. Data represents online and offline sales made by Shopify’s global merchants.