Shopify Black Friday
Cyber Monday Weekend

Last updated on
November 28, 2025 1:30 PM
EST

Global

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Growth of Consumers

% growth in shoppers purchasing from Shopify merchants

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Total Black Friday sales


BILLION USD
Up % from last year

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Peak sales hour

12PM EST
on November 28

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Total BFCM weekend sales


BILLION USD
Up % from last year

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Total consumers

million+
shoppers worldwide bought from Shopify-powered brands.

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Sales made via Shop Pay

% increase from last year

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Orders placed using Shop Pay

%

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First sale on Shopify

+
merchants made their first sale on Shopify this Black Friday-Cyber Monday

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Highest selling day

+
merchants had their highest ever sales day on Shopify this Black Friday-Cyber Monday

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Packages tracked on Shop App

+
MILLION

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Peak sales per minute

million
on X at Xpm EST

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Top selling countries

  1. US
  2. UK
  3. Australia
  4. Germany
  5. Canada
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Top selling cities

  1. Los Angeles
  2. New York
  3. London
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Average cart price

$111.49 USD

($108.11 on a constant currency basis)

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Top selling product categories

  1. Skin Care
  2. Vitamins & Supplements
  3. T-Shirts
  4. Activewear Pants
  5. Makeup
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% of cross-border orders

18%

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Growth in offline retail sales via Shopify POS

%+
from last year

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Top trending products

Victoria Beckham
Satin Kajal Liner

Lola Blankets
Antique Ivory Blanket

Loop Earplugs
Loop Switch 2

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EMEA sales growth

%+ (% constant currency) over Black Friday-Cyber Monday last year

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APAC sales growth

%+ (% constant currency) over Black Friday-Cyber Monday last year

Methodology

All data presented here (including worldwide sales) is approximate and is based on various assumptions. All data is unaudited and is subject to adjustment. The methodology underlying the data may vary year on year and prior year results are not directly comparable to current results. Data represents online and offline sales made by Shopify’s global merchants.