Shopify Black Friday
Cyber Monday Weekend

Last updated on
December 2, 2025 1:30 PM
CET

Germany

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Total Black Friday sales


BILLION
Up % from last year, 22% on a constant currency basis.

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Peak sales hour

6PM CET
on Black Friday, November 28

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Total BFCM weekend sales


BILLION
Up % (24% on a constant currency basis) from the $11.5 billion during Shopify’s Black Friday-Cyber Monday weekend in 2024.

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Growth of Consumers

22% growth in shoppers purchasing from Shopify merchants in Germany

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Total consumers

million+
shoppers worldwide bought from Shopify-powered brands.

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Average cart price

€110.29

($ on a constant currency basis)

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Peak sales per minute in Germany

million
on Black Friday at 12:01PM CET

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Sales made via Shop Pay in Germany

% increase from last year

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Orders placed using Shop Pay in Germany

%

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First sale on Shopify in Germany

+
merchants made their first sale on Shopify this Black Friday-Cyber Monday

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Highest selling day in Germany

+
merchants had their highest ever sales day on Shopify this Black Friday-Cyber Monday

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Packages tracked on Shop App

+
MILLION packages have been tracked on Shop App during Black Friday-Cyber Monday weekend

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Top selling countries in Germany

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Top selling cities

  1. Duesseldorf
  2. Berlin
  3. Munich
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Top selling product categories

  1. Vitamins & Supplements
  2. Activewear Sweatshirts
    & Hoodies
  3. Skin Care
  4. T-Shirts
  5. Perfumes & Colognes
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Top trending products in Germany

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% of cross-border orders

23%

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Growth in offline retail sales via Shopify POS

47%+
from last year

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EMEA sales growth in Germany

%+ (% constant currency) over Black Friday-Cyber Monday last year

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APAC sales growth in Germany

%+ (% constant currency) over Black Friday-Cyber Monday last year

Methodology

All data presented here (including worldwide sales) is approximate and is based on various assumptions. All data is unaudited and is subject to adjustment. The methodology underlying the data may vary year on year and prior year results are not directly comparable to current results. Data represents online and offline sales made by Shopify’s global merchants.