Shopify Black Friday
Cyber Monday Weekend

Last updated on
December 2, 2025 1:30 PM
CET

Spain

Spain

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Total Black Friday sales


BILLION
Up % from last year, 22% on a constant currency basis.

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Peak sales hour

10PM CET
on November 30

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Total BFCM weekend sales


BILLION
Up % (24% on a constant currency basis) from the $11.5 billion during Shopify’s Black Friday-Cyber Monday weekend in 2024.

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Growth of Consumers

32% growth in shoppers purchasing from Shopify merchants in Spain

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Total consumers

million+
shoppers worldwide bought from Shopify-powered brands.

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Average cart price

€89.05

($ on a constant currency basis)

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Peak sales per minute in Spain

million
on Black Friday at 12:01PM CET

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Sales made via Shop Pay in Spain

% increase from last year

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Orders placed using Shop Pay in Spain

%

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First sale on Shopify in Spain

+
merchants made their first sale on Shopify this Black Friday-Cyber Monday

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Highest selling day in Spain

+
merchants had their highest ever sales day on Shopify this Black Friday-Cyber Monday

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Packages tracked on Shop App

+
MILLION packages have been tracked on Shop App during Black Friday-Cyber Monday weekend

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Top selling countries in Spain

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Top selling cities

  1. Madrid
  2. Barcelona
  3. Seville
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Top selling product categories

  1. Clothing
  2. Personal Care
  3. Shoes
  4. Jewelry
  5. Health Care
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Top trending products in Spain

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% of cross-border orders

35%

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Growth in offline retail sales via Shopify POS

52%+
from last year

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EMEA sales growth in Spain

%+ (% constant currency) over Black Friday-Cyber Monday last year

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APAC sales growth in Spain

%+ (% constant currency) over Black Friday-Cyber Monday last year

Methodology

All data presented here (including worldwide sales) is approximate and is based on various assumptions. All data is unaudited and is subject to adjustment. The methodology underlying the data may vary year on year and prior year results are not directly comparable to current results. Data represents online and offline sales made by Shopify’s global merchants.