Shopify Black Friday
Cyber Monday Weekend

Last updated on
November 28, 2025 7:30 PM
CET

Spain

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Growth of Consumers

% growth in shoppers purchasing from Shopify merchants in Spain

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Total Black Friday sales


BILLION
Up % from last year

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Peak sales hour

11AM CET
on November 28

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Total BFCM weekend sales


BILLION
Up % from last year

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Total consumers

million+
shoppers worldwide bought from Shopify-powered brands.

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Sales made via Shop Pay in Spain

% increase from last year

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Orders placed using Shop Pay in Spain

%

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First sale on Shopify in Spain

+
merchants made their first sale on Shopify this Black Friday-Cyber Monday

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Highest selling day in Spain

+
merchants had their highest ever sales day on Shopify this Black Friday-Cyber Monday

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Packages tracked on Shop App

+
MILLION

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Peak sales per minute in Spain

million
on X at Xpm CET

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Top selling countries in Spain

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Top selling cities

  1. Madrid
  2. Barcelona
  3. Seville
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Average cart price

€89.05

($ on a constant currency basis)

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Top selling product categories

  1. Clothing Tops
  2. Activewear
  3. Cosmetics
  4. Fitness & Nutrition
  5. Outerwear
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% of cross-border orders

33%

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Growth in offline retail sales via Shopify POS

48%+
from last year

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Top trending products in Spain

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EMEA sales growth in Spain

%+ (% constant currency) over Black Friday-Cyber Monday last year

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APAC sales growth in Spain

%+ (% constant currency) over Black Friday-Cyber Monday last year

Methodology

All data presented here (including worldwide sales) is approximate and is based on various assumptions. All data is unaudited and is subject to adjustment. The methodology underlying the data may vary year on year and prior year results are not directly comparable to current results. Data represents online and offline sales made by Shopify’s global merchants.