Shopify Black Friday
Cyber Monday Weekend

Last updated on
November 28, 2025 6:30 PM
GMT

United Kingdom

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Growth of Consumers

% growth in shoppers purchasing from Shopify merchants in the United Kingdom

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Total Black Friday sales


BILLION GBP
Up % from last year

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Peak sales hour

9AM GMT
on November 28

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Total BFCM weekend sales


BILLION GBP
Up % from last year

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Total consumers

million+
shoppers worldwide bought from Shopify-powered brands.

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Sales made via Shop Pay in the United Kingdom

% increase from last year

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Orders placed using Shop Pay in the United Kingdom

%

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First sale on Shopify in the United Kingdom

+
merchants made their first sale on Shopify this Black Friday-Cyber Monday

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Highest selling day in the United Kingdom

+
merchants had their highest ever sales day on Shopify this Black Friday-Cyber Monday

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Packages tracked on Shop App

+
MILLION

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Peak sales per minute in the United Kingdom

million
on X at Xpm GMT

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Top selling countries in the United Kingdom

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Top selling cities

  1. London
  2. Manchester
  3. Birmingham

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Average cart price

£69.51 GBP

($ on a constant currency basis)

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Top selling product categories

  1. Cosmetics
  2. Clothing Tops
  3. Activewear
  4. Fitness & Nutrition
  5. Outerwear
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% of cross-border orders

16%

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Growth in offline retail sales via Shopify POS

32%+
from last year

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Top trending products in the United Kingdom

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EMEA sales growth in the United Kingdom

%+ (% constant currency) over Black Friday-Cyber Monday last year

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APAC sales growth in the United Kingdom

%+ (% constant currency) over Black Friday-Cyber Monday last year

Methodology

All data presented here (including worldwide sales) is approximate and is based on various assumptions. All data is unaudited and is subject to adjustment. The methodology underlying the data may vary year on year and prior year results are not directly comparable to current results. Data represents online and offline sales made by Shopify’s global merchants.