Shopify Black Friday
Cyber Monday Weekend

Last updated on
December 2, 2025 12:30 PM
GMT

United Kingdom

label icon

Total Black Friday sales


BILLION GBP
Up % from last year, 22% on a constant currency basis.

peak time icon

Peak sales hour

9AM GMT
on Black Friday, November 28

label icon

Total BFCM weekend sales


BILLION GBP
Up % (24% on a constant currency basis) from the $11.5 billion during Shopify’s Black Friday-Cyber Monday weekend in 2024.

Arrow up icon

Growth of Consumers

15% growth in shoppers purchasing from Shopify merchants in the United Kingdom

head icon

Total consumers

million+
shoppers worldwide bought from Shopify-powered brands.

cart icon

Average cart price

£71.17 GBP

($ on a constant currency basis)

clock icon

Peak sales per minute in the United Kingdom

million
on Black Friday at 12:01PM GMT

arrow up icon

Sales made via Shop Pay in the United Kingdom

% increase from last year

paying with POS icon

Orders placed using Shop Pay in the United Kingdom

%

ticket icon

First sale on Shopify in the United Kingdom

+
merchants made their first sale on Shopify this Black Friday-Cyber Monday

rings icon

Highest selling day in the United Kingdom

+
merchants had their highest ever sales day on Shopify this Black Friday-Cyber Monday

packages icon

Packages tracked on Shop App

+
MILLION packages have been tracked on Shop App during Black Friday-Cyber Monday weekend

globe atlas icon

Top selling countries in the United Kingdom

map pointer icon

Top selling cities

  1. London
  2. Manchester
  3. Birmingham

searching categories icon

Top selling product categories

  1. Cosmetics
  2. Clothing Tops
  3. Activewear
  4. Fitness & Nutrition
  5. Outerwear
star icon

Top trending products in the United Kingdom

globe icon

% of cross-border orders

17%

paying on POS icon

Growth in offline retail sales via Shopify POS

33%+
from last year

first ticket icon

EMEA sales growth in the United Kingdom

%+ (% constant currency) over Black Friday-Cyber Monday last year

growth chart icon

APAC sales growth in the United Kingdom

%+ (% constant currency) over Black Friday-Cyber Monday last year

Methodology

All data presented here (including worldwide sales) is approximate and is based on various assumptions. All data is unaudited and is subject to adjustment. The methodology underlying the data may vary year on year and prior year results are not directly comparable to current results. Data represents online and offline sales made by Shopify’s global merchants.