Shopify Black Friday
Cyber Monday Weekend

Last updated on
November 28, 2025 1:30 PM
JST

Japan

Japan

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Growth of Consumers

% growth in shoppers purchasing from Shopify merchants in Japan

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Total Black Friday sales


BILLION
Up % from last year

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Peak sales hour

5PM JST
on November 28

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Total BFCM weekend sales


BILLION
Up % from last year

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Total consumers

million+
shoppers worldwide bought from Shopify-powered brands.

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Sales made via Shop Pay in Japan

% increase from last year

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Orders placed using Shop Pay in Japan

%

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First sale on Shopify in Japan

+
merchants made their first sale on Shopify this Black Friday-Cyber Monday

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Highest selling day in Japan

+
merchants had their highest ever sales day on Shopify this Black Friday-Cyber Monday

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Packages tracked on Shop App

+
MILLION

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Peak sales per minute in Japan

million
on X at Xpm JST

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Top selling countries in Japan

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Top selling cities

  1. Tokyo
  2. Osaka
  3. Nagoya
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Average cart price

¥13,876.54

($ on a constant currency basis)

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Top selling product categories

  1. Clothing Tops
  2. Cosmetics
  3. Dolls & Toysets
  4. Collectibles
  5. Outerwear
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% of cross-border orders

4%

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Growth in offline retail sales via Shopify POS

18%+
from last year

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Top trending products in Japan

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EMEA sales growth in Japan

%+ (% constant currency) over Black Friday-Cyber Monday last year

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APAC sales growth in Japan

%+ (% constant currency) over Black Friday-Cyber Monday last year

Methodology

All data presented here (including worldwide sales) is approximate and is based on various assumptions. All data is unaudited and is subject to adjustment. The methodology underlying the data may vary year on year and prior year results are not directly comparable to current results. Data represents online and offline sales made by Shopify’s global merchants.