Holiday shopper trends
Shoppers intend to spend more, but with disciplined budgets. AI‑assisted discovery is now a key entry point—but not the only one—as shoppers browse and buy across channels. They expect simple, consistent brand experiences, fast checkout, and values they connect with.
What’s shaping the season
See what shoppers want and what businesses can expect.
Shoppers are planning to spend more, but with limits. Businesses are optimistic; however, a crowded promotional window rewards brands that present a clear value story early on and maintain it throughout the season.
AI is the next platform shift, reshaping how shoppers discover and decide. But automation alone will not win. Brands that use AI to increase discovery and personalization—while keeping human touch where it matters—will convert shopper interest into purchase.
Unified shopping experiences—consistent pricing, visible inventory, and smooth transitions across channels—keep the path intact from store to site and back. Fragmented journeys lose shoppers.
Loyalty goes to brands with visible values that resonate, delivered through seamless, trustworthy interactions. Promotions help, but lasting relationships come from fast checkout, easy shipping and returns, and rewards that recognize repeat customers.
